The Search Engine Optimization For Lawyers – Law-Firm-SEO.net
Not having luck with getting your law firm to show up in the search engines? You would like more intakes coming in? Are your phones not ringing as much as you would like them to? At Law Firm SEO that is all we do. We are the go to company for search engine optimization for lawyers and we have the samples to show it. Let us help you with your search needs. With over 10 years of proven results and experience we will help you outrank the toughest competitors that you have and get you onto the 1st page of Google.
We are experts in the field because it is what we do… Search Engine Optimization for Lawyers
There are many S.E.O. companies that will tell you that they can get you to the top in the organic search, PPC, social media, and so on. But would you hire a family law attorney to represent you in your Patent Litigation? Or would you hire a securities and shareholders lawyer for an upcoming personal injury case? That is why all we do here is search engine optimization for lawyers. We do not SEO real estate or plastic surgery because we have a talent with working within the law arena. All of the employees here have had experience in the law industry and know what is needed to help even a small law firm get to the number 1, 2, and 3, position on the Google search page (since on average 70% of all clicks happen within those 3 spots) as our results have proven over and over again. Contact us today to have us run a free audit on your site to see what is keeping you from the 1, 2, and 3, position in Google. If you are wondering if law firm SEO is the real deal besides showing you our proven results we offer you the following when hiring us.
- Communicating with you what we are doing and our plan to get your website into the spots you would like. (Also explaining it in terms that make since to somebody that is not in SEO.)
- Keyword research to help with what keyword searches will result in the most submissions for your firm.
- Knowing what the newest Google algorithm changes are.
- Being able to tell your law firm if there are any current penalties on the site due to previous bad SEO.
Just like hiring a great specialized lawyer to represent a client you need a great company that specializes in search engine optimization for lawyers. So contact us today so we can help you and your firm with the need for more clients.
Our Area of Expertise
This is how we can help your law firm acquire more intakes.
SEO
It is very competitive coming up in the organic search and in a location that your potential customers can find you. Let us help your firm with the organic placement in the search to create customer leads that helps bring value to the firm.
PPC
Reaching your potential clients with PPC can be an excellent way for prospects to discover the firm. Let us help you set up, maximize your budget, and or fix your PPC bids to get as many clients leads as possible calling your firm for their legal needs.
Social Media Marketing
Social media is one way that many clients establish their trust with a law firm before hiring them to represent them with their legal needs. With our Social Media marketing plans we can help boost the credibility of the firm and bring in more clients leads into the firm.
Video Marketing
YouTube is the second largest search engine behind Google. Not only will it help with lead generation, but it also will help with the organic SEO rankings in Google and brand awareness. Let us help create your firms video marketing platform to get your potential clients contacting your firm.
We are experts in Law Firm Digital Marketing because it is all we do… Digital Marketing for Law Firms and Attorneys.
When creating a digital marketing plan for your firm there is one objective that is in mind…
Getting new potential prospects to become new customers for the firm.
This is done by…
- Conducting keyword research
- Quality score
- Creating or updating quality content
- Impressions
- Optimizing local content
- Click Through Rate
- Managing reviews
- Average position
- Identifying keywords
- Conversion rates
- Identifying AI opportunities
- Impression Share
- Adding local content
- Source and conversion tracking
- Engagement
- Improving loading speeds
- Optimizing/claiming Google Business Profiles
- Follower Growth
- CPC (Cost Per Click)
- Adjusting URLs
- CPA (Cost Per Acquisition)
- Optimizing meta data
- Revenue on ad spend (ROAS)
- Optimizing SEO titles
- Reviewing site for Google penalties
- Structure of the site
- Snippet optimization
- Image optimization
- Analytic review
- Link review and opportunities
- PPC Audit
- Video SEO Audit
- AI Audit
- SEO Audit
This is just to name a few of the ways that we help get your webpages to convert and bring new clients to you and the firm.
What can SEO and digital marketing really do for my law firm and how can this help?
Many law firms ask how can SEO and or digital marketing really help out their firm and their attorneys get new client intakes. The following stats are from legal surveys from around the world from really clients and real law firms.
It Enhances Online Reputation
With local SEO in place your former clients can post reviews of the success that they had with the firm. When viewed by potential clients it builds credibility and trust for the firm.
It Increases Online Visibility
Local SEO gives the ability for future clients to find the firm due to the relevancy of these local searches. This increases the visibility for the firm.
It is Cost Effective
When creating local SEO campaigns not only can the SEO have compounding returns, but it focuses on the clients in your local area looking for legal services/representation and maximizes your legal marketing budget.
It Increases Intakes and Traffic to the Site
Local SEO creates the opportunity to drive new potential clients to the firm’s website and giving the firm the ability to convert them into customers.
IT Creates a Competitive Advantage Over Other Local Law Firms
With effective SEO in a local market, it helps outrank the competition and places your law firm as the top choice in the search results.
Search Engine Optimization for your law firm is important due to many factors for several reasons. This is why you need Law-Firm-SEO creating and completing the law firms SEO goals.
Do you need SEO help with your law firm? It can be a daunting task and if the SEO trajectory is not correct it can cost quite a bit of time and money for the firm. Below are the top 10 reason why you should hire Law-Firm-SEO to not only set up your SEO strategies at the firm but let us implement them to bring the best ROI possible. This way your firm and attorneys can focus on what is important, the new clients and their legal needs.
1. It Reaches the Correct Client at the Right Time:
When prospects are searching for the ability to retain an attorney they are searching online for the answer of what firm to pick. SEO ensures that the law firms website appears in front of the potential client when they place a search for terms related to the practice area in Google or any other search engine. This directly connects the law firm with the individuals that are actively seeking legal help in the firms field of expertise.
2. It is Cost Effective Marketing in Legal Advertising:
Compared to many other types of advertising methods that require a large amount of ongoing investment, SEO creates a long term and organic approach to lead generation. Once the law firm is able to rank well for relevant searches, the website gains consistent traffic without needing to continually pay for ads.
3. It is Targeted Leads:
SEO allows to strategically incorporate keywords that are relevant to you firms specific legal expertise. When doing this, the website attracts the qualified leads that are genuinely interested in the legal services that the firm provides. This focus on targeted traffic leads to much higher conversion rates. Turning website visitors into paying clients.
4. It Boost Awareness of the Law Firm Brand:
Websites that rank well consistently in Google, Bing, Yahoo, Duck Duck Go, Yandex and other search engines for relevant legal terms strengthens the brand awareness of the law firm. As the potential client encounters the website during their online searches, it keeps the firm at the front of their mind when they decide on their legal representation.
5. It Gives The Competitive Advantage in the Digital Legal Market:
Law firm/legal advertising is competitive as numerous firms are battling for the online visibility. The robust SEO strategy gives the firm the upper hand from the competitors who have not adopted SEO practices at their law firm. Ranking higher in the search results (SERP) ensures you capture the attention of potential clients searching for legal services online.
6. It Enhances the Customers Digital Journey:
With SEO best practices in place it encompass website optimization for a better user experience. Some of these practices include fast loading times, mobile friendliness, website navigation, and ADA compliance. A user friendly website allows the potential customer to find the information that they need easily. When this happens it increases the likelihood of them becoming clients of the firm.
7. It Establishes Trust and Credibility With the Potential Client:
High search engine rankings are often perceived as a high indicator of trust and expertise. Generating and preforming great SEO often involves the creation of high quality information that showcases the legal knowledge and experience of the law firm. This content positions the firm as the reliable source of legal information and builds the trust with the prospect.
8. It Creates Valuable Data and Insights of Your Customers:
With the SEO that we provide the law firm we are able to provide valuable data and user behavior analytics. This allows the firm to understand why and what content resonates with the prospective audience, what they are searching for, and how they are interacting with the webpages and website. Using this data gives the ability to tailor the SEO strategy to effectively reach the ideal client.
9.
It Creates Long Lasting Results:
Unlike paid advertising that goes away once the campaign budget is finished, SEO offers long term benefits. Consistent website optimization and high quality content created by law-firm-seo.net not only maintains but increases the search engine rankings over time, attracting a steady and growing stream of clients for the law firm.
10. It Generates Synergy with Other Marketing Efforts:
SEO works well in conjunction with other marketing strategies. As it useful in Email, Social Media, PPC/Display ads, CRM, Traditional Mail, Phone, TV, Radio, Podcast, and Online Video marketing. The well optimized website that law-firm-seo.net creates with the informative content establishes the strong online presence that is needed, making the other firms marketing initiatives even more successful!
When law-firm-seo.net creates the SEO program that is needed, the law firm gains a significant edge in the competitive digital landscape today and in the future. It is a strategic tool that can reach the right prospects at the right time. Let Law-Firm-SEO help you with your firms SEO needs. Call us today at 747-272-0637 or email us at help@law-firm-seo.net to schedule a free consultation with our experienced marketing team. We have been helping clients for over 20 years and we are confident we can help your law firm and attorneys not only reach but exceed your marketing goals.
Get a free SEO audit for your law firm
We are experts in the legal firm marketing vertical. Fill out the form in the link above to start getting more clients coming to your firm.
Our Digital Marketing Results…
We have helped small and large firms alike find the clients that they need to make their law firm successful. The number below speak for themselves.
How can we help you?
Contact one of our established digital marketing experts today to help you and your firm grow with new clients and qualified leads. Let us show you the opportunities and the how to that are needed in your firms digital marketing journeys.