We are experts Personal Injury SEO because it is all we do… Search Engine Optimization for Law Firms and Attorneys.
SEO for your personal injury firm is important due to many factors for several reasons. Law-Firm-SEO.net can help your firm get the placement in Google that it deserves.
We do this by…
Targeting the Correct Clients for Acquisition: With Law Firm SEO we are able to help your firm target specific keywords and phrases that your potential prospects are typing into Google related to personal injury legal issues. This ensures that your webpages and website appears in the Google search results when those prospects are actively seeking the legal advice or representation in their personal injury legal issues. This approach increases the likelihood of converting those prospects into customers before your competition has the ability to discovered by them.
Localizing
the SEO for the Targeted Markets:
Local SEO strategies are crucial for personal injury firms, due to many times these types of legal services are often sought out locally. Optimizing the website and webpages for local searches ensures that your law firm appears relevant in the local search results. When this is done it attracts clients in the geographic area that are looking for your personal injury law expertise.
It Helps Adapt to a Constantly Changing Customer Behavior:
Many individuals will turn to Google first to research and find the legal services that they need in their employment law issues. SEO and Law-Firm-SEO constantly aligns with the constant shift in consumer behavior, making sure that your firm can be found easily online. In having a strong online presence, you can capture the attention of potential clients who prefer to explore online legal options first before becoming customers.
When creating a SEO plan for your firm there is one objective that is in mind…
Getting new potential prospects to become new customers for the firm.
This is done by…
- Conducting keyword research
- Creating or updating quality content
- Optimizing local content
- Managing reviews
- Identifying keywords
- Identifying AI opportunities
- Adding local content
- Improving loading speeds
- Optimizing/claiming Google Business Profiles
- Adjusting URLs
- Optimizing meta data
- Optimizing SEO titles
- Reviewing site for Google penalties
- Structure of the site
- Snippet optimization
- Image optimization
- Analytic review
- Link review and opportunities
- SEO Audit
This is just to name a few of the ways that we help get your webpages to the first page of Google search.
SEO for Personal Injury Law Attorneys
All law firms and attorneys should invest in SEO for their websites. Not only will it increase the intakes that come into the firm, but it will also help make the law firm more credible, create more visibility for the firm, increase conversion rates for other digital marketing channels including YouTube, social media, PPC, Email and CRM, increase brand awareness, and help build trust with potential clients.
In the U.S. 85% of all law firm clients said that they used Google as their main research method when finding an attorney and this was back in 2022.
In regard to SEO the average law firm spends around $150,000 per year on SEO services. With that SEO spend the average firm creates a 526% ROI in the first 3 years.
When firms invest in SEO there is an average of a 21% increase in traffic from search engines.
79% of all attorneys/firms stated that SEO was the most effective marketing channel for getting new clients.
So, if you are not investing in SEO for Personal Injury law firm then your competition will be taking your clients.
Conducting keyword research – We uncover the terms, questions, and phrases that your targeted customers are using to find the services that your firm offers to them. From there we customize the content that is already created on the site or create new content to help Google recognize that when the potential customer places that newly discovered phrase that the content that has been created gives them the answer that they are looking for and therefore help place that page high up in the Google search for the clients to click on.
Creating or updating quality content – Sometimes the content that a client is looking for is not available on the firm’s website or the content is old and no longer prudent for the term in the Google search. We create and or refresh the content that will serve the answer in the Google search that the prospect of the firm is looking for. So, when the client finds the answer to their question, they are able to contact the firm to become a customer.
Optimizing local content – Is your firm having a hard time with attracting more clients from the area that you serve? That is when we step in and help the frim appear in the Google search for the local area that the firm is in. Not only do we help the webpages become more relevant for the area we also help with the placement and optimization of the firm in Google Maps.
Managing reviews – When your firm has created an online presence, everything needs to be done to protect the good name of the firm. That is why managing reviews becomes so important. From discussing issues with current customers, discovering what can be done to help them with their experience, or just making sure that the competition is not adding fake reviews to the firm’s profiles to bring down the good name of the firm.
Identifying keywords – There are many times when doing the day-to-day work at the firm there is not much knowledge on how clients found the law firm on the web. That is where law firm SEO can help identify not the keywords that customers are finding the website with identifying new keywords that clients are using to find their attorneys. Often times this turns up hidden opportunities that create a huge ROI.
Identifying AI opportunities – Here at law-firm-seo we use AI in many parts of our SEO strategy, SEO reporting, and the SEO creation process. Not only does this help with the identifying potential search trends but it also helps with predicting the user behavior. When incorporating this into our SEO efforts it gives an ability to see a faster ROI.
Adding local content – With our help of adding the proper amount of local content on the website and off site we are able to help the firm and web pages become more relevant in the Google search. So, this way more of the potential clients that your firm is looking for are able to find the stie to become customers for the firm.
Improving loading speeds – When the site is loading and reacting faster for the client that is viewing the page it is considered a better customer experience by Google and therefore it gives the ability for the webpages to rank higher in the Google search. When hired to do so we can speed up the site to give the web firm the edge over the competition and give it the ability to have customers find it first, above your competitors in Google.
Optimizing/claiming Google Business Profiles – This is a very important aspect of local SEO. If done correctly almost 50% of clicks into a law firm will happen from a Google business profile. Not only claiming it is important but optimizing it, so it appears in front of the prospect is just if not more important. Let us help you be on the front page of Google in the Google maps for your clients needing Personal Injury representation.
Adjusting URLs – We want to help tell Google exactly what your law firms web pages are about on your website. When we help your firm do this, we help Google understand what the page that is written is about and whom it should be shown to. Let us help your firm show the pages to the clients that you want coming into the firm for their representation in their Personal Injury lawsuit.
Optimizing meta data – This helps tell Google what the page is about and also helps tell prospective personal injury prospects that your firm is the correct firm to do business with. Not only does this help them understand what the page is about but also gives them the want to know more. When law-firm-seo.net adjusts and creates the correct meta data it will increase the conversions for the firm and will convert more personal injury prospects into clients.
Optimizing SEO titles – This also helps Google what the page is about and helps those with personal injury suits the ability to contact the law firm faster. When done correctly this helps give an urgency to the client to become a customer of the firm. Adjusting these titles is a big part of the Google algorithm and can help the web page rank higher on the Search Engine Result Page. When doing this it creates more opportunities for clients in need personal injury representation in court to find the firm.
Reviewing site for Google penalties – Many law firms in need of SEO never find out that their website has been penalized by Google in the past for poor SEO or other factors and are never able to be seen by the prospects that they are wanting to become clients. We can assess the site and web pages to find out if this is the case and how we can help the site rank better in Google. Many law firms are affected by this and do not even know it. They only know that they are not getting enough new clients.
Structure of the site – Many times a law firm website is built, and SEO is not of thought at the time and or the creator of the website has not much SEO experience. When this happens the website and web pages are not ranking as high as they should be. When we start to work on your law firms website, we will take into consideration who your potential clients are and how the website should be built around that. When completed your law firm will have more intakes and customers coming in through the website and converting.
Snippet optimization – Often overlooked, snippets are super powerful when it comes to personal injury law SEO. Since they can appear above the organic search. They can feature the benefits of using your law firm in their representation for their personal injury case. It can increase the click through rate. It can help answer questions for potential clients and they can also have images or videos from the law firm site. When you decide to use law firm SEO to help get your snippets get placed in Google you are helping your potential client in their digital journey to find your law firm and become a customer.
Image optimization – Not only does image optimization give the ability to help organically rank the website, place images of the firm in the search, but also helps prevent lawsuits around the ADA law. Let us help you with creating a successful digital journey for all of your clients and help the firm in the organic rankings for your personal injury law firm.
Analytic review – We use this to create a plan to increase customer/prospect retention and access the issues with the current digital marketing road map. When this is asset, it gives the ability to show new opportunities in the marketing funnel and where the marketing dollars that are being spent will be most beneficial for the personal injury law firm.
Link review and opportunities – When reviewing links on opportunities we can quickly discover if we are missing potential opportunities or if some of the links that are attached to the website are hurting and creating penalties for the firm so the web pages of the site cannot rank properly. If potential opportunities are being missed, we can quickly develop a solution to fix these issues and if some of the links are hurting the site we can also quickly take care of those to prevent any further damage.
SEO Audit – One of the most important aspects of SEO efforts for a PI law firm. When we create a SEO audit and present it to the firm it is a complete diagnostic of where the great work is going into the website digital marketing and the holes are in the digital marketing trajectory. When this is created we also give the options on how to fix this and what the digital marketing outcome will be moving forward.
Our Digital Marketing Results…
We have helped small and large firms alike find the clients that they need to make their law firm successful. The number below speak for themselves.
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