National law firm SEO is important due to many factors for several reasons. This is why you need Law-Firm-SEO.net in your corner.
We are experts in National Law Firm SEO because it is all we do… Search Engine Optimization for Law Firms and Attorneys.
It Gives the Visibility Factor That is Needed For a National Law Firm: National law firms often deal with the cases that have far reaching implications, and or specialize in areas affecting clients all over the country. When Law-firm-SEO is working with your law firm on your SEO strategy it ensures that your law firm is not just “found”, but it is found by the right people at the right time when they are searching Google for the solution to their legal issues. It helps the firm rise above the competitors and helps convert their potential prospects into your firms clients.
It
Creates Targeted Traffic That Equals Qualified Leads:
When the content on your firms website is created and or optimized for your practice area it pulls in people with the genuine legal needs that your firm can solve. This translate to less time on prospects that are only looking for “free consultations” and focuses on attracting the prospects that are ready to retain your firm for their legal needs.
It Is Much More Difficult Attracting Prospects At a National Level than a Local Level:
When marketing at a national level there are bigger players and higher stakes than at the local level. With SEO it is how your level the playing field and outsmart the competition that has not caught on to the power of great SEO. After all your firm wants to be the firm dominating the search results and not watching some other firm take your potential clients.
SEO is your law firm’s digital growth engine. It fuels the increased exposure, reputation, and generates highly qualified leads. It contributes significantly to your firm’s overall success on a national scale. Strong SEO does not
only benefit the firm but it also benefits the prospects that you want and helps answer the questions that they have so they can become clients that much faster.
When creating a SEO plan for your firm there is one objective that is in mind…
Getting new potential prospects to become new customers for the firm.
This is done by…
- Conducting keyword research
- Creating or updating quality content
- Optimizing local content
- Managing reviews
- Identifying keywords
- Identifying AI opportunities
- Adding local content
- Improving loading speeds
- Optimizing/claiming Google Business Profiles
- Adjusting URLs
- Optimizing meta data
- Optimizing SEO titles
- Reviewing site for Google penalties
- Structure of the site
- Snippet optimization
- Image optimization
- Analytic review
- Link review and opportunities
- SEO Audit
This is just to name a few of the ways that we help get your webpages to the first page of Google search.
SEO for National Law Firms
All law firms and attorneys should invest in SEO for their websites. Not only will it increase the intakes that come into the firm, but it will also help make the law firm more credible, create more visibility for the firm, increase conversion rates for other digital marketing channels including YouTube, social media, PPC, Email and CRM, increase brand awareness, and help build trust with potential clients.
In the U.S. 85% of all law firm clients said that they used Google as their main research method when finding an attorney and this was back in 2022.
In regard to SEO the average law firm spends around $150,000 per year on SEO services. With that SEO spend the average firm creates a 526% ROI in the first 3 years.
When firms invest in SEO there is an average of a 21% increase in traffic from search engines.
79% of all attorneys/firms stated that SEO was the most effective marketing channel for getting new clients.
So, if you are not investing in National SEO for your law firm then your competition will be taking your clients.
Conducting keyword research – We uncover the terms, questions, and phrases that your targeted customers are using to find the services that your firm offers to them. From there we customize the content that is already created on the site or create new content to help Google recognize that when the potential customer places that newly discovered phrase that the content that has been created gives them the answer that they are looking for and therefore help place that page high up in the Google search for the clients to click on.
Creating or updating quality content – Sometimes the content that a client is looking for is not available on the firm’s website or the content is old and no longer prudent for the term in the Google search. We create and or refresh the content that will serve the answer in the Google search that the prospect of the firm is looking for. So, when the client finds the answer to their question, they are able to contact the firm to become a customer.
Optimizing local content – Is your firm having a hard time with attracting more clients from the area that you serve? That is when we step in and help the frim appear in the Google search for the local area that the firm is in. Not only do we help the webpages become more relevant for the area we also help with the placement and optimization of the firm in Google Maps.
Managing reviews – When your firm has created an online presence, everything needs to be done to protect the good name of the firm. That is why managing reviews becomes so important. From discussing issues with current customers, discovering what can be done to help them with their experience, or just making sure that the competition is not adding fake reviews to the firm’s profiles to bring down the good name of the firm.
Identifying keywords – There are many times when doing the day-to-day work at the firm there is not much knowledge on how clients found the law firm on the web. That is where law firm SEO can help identify not the keywords that customers are finding the website with identifying new keywords that clients are using to find their attorneys. Often times this turns up hidden opportunities that create a huge ROI.
Identifying AI opportunities – Here at law-firm-seo we use AI in many parts of our SEO strategy, SEO reporting, and the SEO creation process. Not only does this help with the identifying potential search trends but it also helps with predicting the user behavior. When incorporating this into our SEO efforts it gives an ability to see a faster ROI.
Adding local content – With our help of adding the proper amount of local content on the website and off site we are able to help the firm and web pages become more relevant in the Google search. So, this way more of the potential clients that your firm is looking for are able to find the stie to become customers for the firm.
Improving loading speeds – When the site is loading and reacting faster for the client that is viewing the page it is considered a better customer experience by Google and therefore it gives the ability for the webpages to rank higher in the Google search. When hired to do so we can speed up the site to give the web firm the edge over the competition and give it the ability to have customers find it first, above your competitors in Google.
Optimizing/claiming Google Business Profiles – This is a very important aspect of local SEO, but is it also important for clients to know that you have a physical location. If done correctly almost 50% of clicks into a law firm will happen from a Google business profile. Not only claiming it is important but optimizing it, so it appears in front of the prospect is just if not more important. Let us help you be on the front page of Google in the Google maps for your clients needing your national law firm and the services that your firm has.
Adjusting URLs – We want to help tell Google exactly what your law firms web pages are about on your website. When we help your firm do this, we help Google understand what the page that is written is about and whom it should be shown to. Let us help your firm show the pages to the clients that you want coming into your national law firm.
Optimizing meta data – This helps tell Google what the page is about and also helps tell prospective clients that need your national law firm is the correct firm to do business with. Not only does this help them understand what the page is about but also gives them the want to know more. When law-firm-seo.net adjusts and creates the correct meta data it will increase the conversions for the firm and will convert more prospects into clients.
Optimizing SEO titles – This also helps Google what the page is about and helps those needing to contact the law firm faster. When done correctly this helps give an urgency to the client to become a customer of the firm. Adjusting these titles is a big part of the Google algorithm and can help the web page rank higher on the Search Engine Result Page. When doing this it creates more opportunities for clients in need of a national law firm in court to represent them.
Reviewing site for Google penalties – Many law firms in need of SEO never find out that their website has been penalized by Google in the past for poor SEO or other factors and are never able to be seen by the prospects that they are wanting to become clients. We can assess the site and web pages to find out if this is the case and how we can help the site rank better in Google. Many law firms are affected by this and do not even know it. They only know that they are not getting enough new clients.
Structure of the site – Many times a law firm website is built, and SEO is not of thought at the time and or the creator of the website has not much SEO experience. When this happens the website and web pages are not ranking as high as they should be. When we start to work on your law firms website, we will take into consideration who your potential clients are and how the website should be built around that. When completed your law firm will have more intakes and customers coming in through the website and converting.
Snippet optimization – Often overlooked, snippets are super powerful when it comes to National law firm SEO. Since they can appear above the organic search. They can feature the benefits of using your law firm in their representation for their legal needs. It can increase the click through rate. It can help answer questions for potential clients and they can also have images or videos from the law firm site. When you decide to use law firm SEO to help get your snippets get placed in Google you are helping your potential client in their digital journey to find your law firm and become a customer.
Image optimization – Not only does image optimization give the ability to help organically rank the website, place images of the firm in the search, but also helps prevent lawsuits around the ADA law. Let us help you with creating a successful digital journey for all of your clients and help the firm in the organic rankings for your law firm.
Analytic review – We use this to create a plan to increase customer/prospect retention and access the issues with the current digital marketing road map. When this is asset, it gives the ability to show new opportunities in the marketing funnel and where the marketing dollars that are being spent will be most beneficial for the national law firm.
Link review and opportunities – When reviewing links on opportunities we can quickly discover if we are missing potential opportunities or if some of the links that are attached to the website are hurting and creating penalties for the firm so the web pages of the site cannot rank properly. If potential opportunities are being missed, we can quickly develop a solution to fix these issues and if some of the links are hurting the site we can also quickly take care of those to prevent any further damage.
SEO Audit – One of the most important aspects of SEO efforts for a national law firm. When we create a SEO audit and present it to the firm it is a complete diagnostic of where the great work is going into the website digital marketing and the holes are in the digital marketing trajectory. When this is created we also give the options on how to fix this and what the digital marketing outcome will be moving forward.
Our Digital Marketing Results…
We have helped small and large firms alike find the clients that they need to make their law firm successful. The number below speak for themselves.
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