We are experts in Employment Law SEO because it is all we do… Search Engine Optimization for Law Firms and Attorneys.

It Helps Establish Authority and Trust: When creating information that is valuable content on employment law topics helps show the firms expertise and positions which helps the firm to be view as a trusted resource, not only by potential clients but by Google also. This content can include FAQs, videos, blog content, and or articles. This can also create a positive online reputation. When creating this content and making it easy for clients to find this information it builds a positive online reputation. This encourages your potential clients to want to choose your firm to represent them with their legal needs.

It Increases visibility and qualified leads:
 Majority of all clients use a search engine like Google to find the attorney that they want to hire. 85% of all prospect stated that they used Google as their primary research method in finding a law firm to represent them. With strong employment law SEO on your firms site it ensures the firms appearance on the first page of Google for many searches, like “employment lawyer near me” or “attorney for a wrongful termination”. Increasing the online visibility helps your clients find you when they are looking for you. When targeting clients with specific keywords it help increase the qualified leads that come through the firm. Because that is what they are looking for, your firm that specializes in this. This converts leads into clients. 

It Gives a Competitive Edge In a Increasing Crowded Market:
As you know the employment law market is competitive. SEO strategies helps the firm stand out from the competition and gain a stronger online presence, increasing the chances of attracting new clients to the firm. While SEO is always an ongoing effort it is relatively a cost effective marketing strategy compared to various other types of marketing methods. The long term benefit of increased organic traffic through SEO and the qualified leads that it can bring will significantly outweigh the initial investment. 

Managing reviews – When your firm has created an online presence, everything needs to be done to protect the good name of the firm. That is why managing reviews becomes so important. From discussing issues with current customers, discovering what can be done to help them with their experience, or just making sure that the competition is not adding fake reviews to the firm’s profiles to bring down the good name of the firm. 

Optimizing/claiming Google Business Profiles – This is a very important aspect of local SEO. If done correctly almost 50% of clicks into a law firm will happen from a Google business profile. Not only claiming it is important but optimizing it, so it appears in front of the prospect is just if not more important. Let us help you be on the front page of Google in the Google maps for your clients needing employment law representation.  

Adjusting URLs – We want to help tell Google exactly what your law firms web pages are about on your website. When we help your firm do this, we help Google understand what the page that is written is about and whom it should be shown to. Let us help your firm show the pages to the clients that you want coming into the firm for their employment law representation. 

Optimizing meta data – This helps tell Google what the page is about and also helps tell prospective employment law prospects that your firm is the correct firm to do business with. Not only does this help them understand what the page is about but also gives them the want to know more. When law-firm-seo.net adjusts and creates the correct meta data it will increase the conversions for the firm and will convert more employment law prospects into clients.  

Optimizing SEO titles – This also helps Google what the page is about and helps those with employment law representation needs, the ability to contact the law firm faster. When done correctly this helps give an urgency to the client to become a customer of the firm. Adjusting these titles is a big part of the Google algorithm and can help the web page rank higher on the Search Engine Result Page. When doing this it creates more opportunities for clients that want a great employment law firm, the ability to find it.

Reviewing site for Google penalties – Many law firms in need of SEO never find out that their website has been penalized by Google in the past for poor SEO or other factors and are never able to be seen by the prospects that they are wanting to become clients. We can assess the site and web pages to find out if this is the case and how we can help the site rank better in Google. Many law firms are affected by this and do not even know it. They only know that they are not getting enough new clients. 

Structure of the site – Many times a law firm website is built, and SEO is not of thought at the time and or the creator of the website has not much SEO experience. When this happens the website and web pages are not ranking as high as they should be. When we start to work on your law firms website, we will take into consideration who your potential clients are and how the website should be built around that. When completed your law firm will have more intakes and customers coming in through the website and converting. 

Snippet optimization – Often overlooked, snippets are super powerful when it comes to employment law SEO. Since they can appear above the organic search. They can feature the benefits of using your law firm in their representation for employment law case. It can increase the click through rate. It can help answer questions for potential clients and they can also have images or videos from the law firm site. When you decide to use law firm SEO to help get your snippets get placed in Google you are helping your potential client in their digital journey to find your law firm and become a customer.  

Image optimization – Not only does image optimization give the ability to help organically rank the website, place images of the firm in the search, but also helps prevent lawsuits around the ADA law. Let us help you with creating a successful digital journey for all of your clients and help the firm in the organic rankings for your employment law firm. 

Analytic review – We use this to create a plan to increase customer/prospect retention and access the issues with the current digital marketing road map. When this is asset, it gives the ability to show new opportunities in the marketing funnel and where the marketing dollars that are being spent will be most beneficial for the employment law firm.  

Link review and opportunities – When reviewing links on opportunities we can quickly discover if we are missing potential opportunities or if some of the links that are attached to the website are hurting and creating penalties for the firm so the web pages of the site cannot rank properly. If potential opportunities are being missed, we can quickly develop a solution to fix these issues and if some of the links are hurting the site we can also quickly take care of those to prevent any further damage.