Ever wonder Why PPC for Law Firms is So Important. Here are 10 Reasons Why You Need The PPC/Marketing From Law-Firm-SEO. 

Do you need PPC for law firm help? It can be a daunting task and if the marketing is not correct it can cost quite a bit of money for the firm. Below are the top 10 reason why you should hire Law-Firm-SEO to not only set up your PPC campaigns at the firm but let us run them to bring the ROI that is needed.  This way your firm and attorneys can focus on the clients and their legal needs. 

1. It Increases Brand Awareness:
There will be many times where a prospect or client does not click on an ad initially, but seeing the law firms name in the search results repeatedly can and will increase the brand recognition and establishes the firm as a trusted resource within the targeted audience. 

2. It Reaches The New Clients That Are Actively Seeking Help With Their Legal Issue:
People discovering law firms in Google and other search engines for legal help are actively seeking representation from your firm. PPC (price-per-click) places the law firm directly in front of them at the right moment and increases the chance of acquiring these new clients. 


3. It Gives The Competitive Edge In A Very Saturated Market:
The legal field is brimming with law firms and attorneys. PPC empowers the firm to stand out from the competition. When crafting the targeted ads with the clear message and showing the value of the firm for their legal needs, it grabs the attention of potential clients and gives the firm the ability to become the frontrunner for the clients legal needs. 

 4. It Allows Laser Focus Marketing :
PPC allows for the firm to use marketing dollars towards the idea client this can include but not limited to search intent, demographics and location. 


5. It Gives Immediate Visibility On Google and Other Search Engines:
With marketing endeavors such as SEO or traditional marketing methods it can take time to really yield results. When using PPC it offers a fast track to the top of Google and other search engines by bidding on the relevant keywords for your law firm. Instantly you, your firm, and customers can see the ad that has been placed by putting it in front of the prospect precisely when they are seeking legal representation. 


6. It Gives Measurable Results and ROI Tracking:
The PPC campaigns provide data for the law firm such as click through rates (CTR), impressions (ad views in the SERP), and conversions (clients contacting the firm or retaining the firm). This allows the measurable effectiveness of the PPC campaign, ability to optimize the strategy, and ensure there is a positive ROI. 

7. It Gives Ability To Control The Spend On These Ads:
Unlike many traditional and some digital marketing methods, price per click allows complete control over the budget used for this. The Law Firm can set daily, time of day, campaign, and many other forms of expenditure controls so the firm can experience the best ROI based on performance.  


8. It Complements the SEO Efforts At The Firm:
Majority of the time SEO focuses on the organic ranking but it is a long term marketing journey to bring in website traffic. PPC gives the immediate visibility on the targeted reach. When they are both working together it creates a robust online presence for the law firm and their attorneys. 


9. It Gives Adaptability and Flexibility In The Digital Marketing Effort:
The PPC campaigns are dynamic, The ad copy, Keywords (positive and negative), and targeting options can be modified at any time to adapt to the market trends, competitor efforts, and the evolving areas of practice. 


10. It Improves The Law Firms Website Traffic:
Using PPC drives the targeted prospects to the law firm’s website. This will not only increase the chance of acquiring the prospects and converting them into clients but also gives analytical data to the firm with user behavior and preferences, increasing more conversions in further marketing efforts.  

When leveraging PPC correctly, the law firm gains a significant edge in the competitive digital landscape today and in the future. It is a strategic tool that can reach the right prospects, improve the brand awareness, and will convert the potential audience into paying clients. Let Law-Firm-SEO help you with your firms PPC needs. Call us today at 747-272-0637 or email us at help@law-firm-seo.net to schedule a free consultation with our experienced marketing team. We have been helping clients for over 20 years and we are confident we can help your law firm and attorneys not only reach but exceed your marketing goals.